It monitors for pages that no longer perform well and gives recommendations on how to fix them. For example, this shows us that our article on the top 100 most visited websites has declined massively over the last six months. For example, our list of top Google searches declined massively in 2021. It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag. For example, the core update in August 2018 appeared to largely affect health, fitness, and medical sites that failed to demonstrate expertise, authoritativeness, and trust (E-A-T).
Get a Prioritized List of Issues and Recommendations
By uncovering and addressing weaknesses, a website audit provides actionable direction for streamlining your web initiatives and growing your bottom line. If you’re unsure where to focus your efforts, a website audit is a great place to start. Keep reading to learn why audits are beneficial and how best to conduct them. A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website. SurferSEO is a tool that helps us with many aspects of content analysis and strategic planning.
How to improve site architecture
- SEO is not just about getting users and search engines to your site —it’s also about keeping and showing them around.
- • Duplicates – if multiple pages share the same title or meta description, rewrite them to be distinct.
- When you provide your audience with relevant and direct information, you have a better chance of appearing in the featured snippet.
- Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs.
Many businesses face hidden website problems that hurt their online success. These issues can lower your website’s rank, reduce visitors, and stop growth. It’s like spending time and money on great content, only to have small website mistakes ruin it. We provide a set of SEO tools to help you understand your website from a search engine’s perspective.
Through machine learning, AI, and billions of data points, its delivered a 25% greater marketing ROI — on average — for our clients. Uncover content enrichment opportunities with AI-powered analysis. Strategize high-impact content for better results and get full transparency into content developed by WebFX. An actionable plan that’s built around your business and your aspirations for the future. Already, our custom SEO strategies have helped our clients’ companies generate more than $10 billion in revenue — and that’s just in the past five years.
The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs). Getting your website to rank in Google is harder and more competitive than SEO Anomaly ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest. Reviewing every element of your website can have a massive impact on its performance. For example, your audit can result in a faster, better-optimized website.
If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics.